If you are reading this post then i am going to go out on a limb and say the iPad isn’t for you! Why not? Because you are probably technically savvy. See, for you the iPad just does not do enough, sure you can get email and browse the web but what if you want to torrent the latest TV show Blu-Ray disc transcode it and output it to 1080i on your TV. If it cant do that it must be worthless. For you, having an iPad is only going to leave you frustrated because you want more out of it.
We have to remember that computer savvy people make up a extremely small percentage of actual computer users 0.02% – 0.05%. The best way i heard it explained was a comparison of video game consoles. Lets compare.
Microsoft Xbox 360
Developed for: Avid Gamers
Total sold to date: 258 million
Developed for: Avid Gamers
Total sold to date: 138 million
Developed for: Families, Casual Gamers
Total sold to date: 275 million
The Wii is the iPad and the Netbooks/Laptops are the Xbox/PS3. That is why Apple keeps emphasizing that this is a new vertical. Apple is targeting a whole new group of individuals. This goes back to Apples methodology of targeting particular sub-markets first. The iPad is the light computer for the MASS market. Now, because you are tech savvy and you probably to tech support for your entire circle of friends and family let me put this scenario together. Your 75 year old gram wants to dip her toe in the technology pool. She wants to check out the “Internets” that she has heard about and start sending email. Between a iPad, Laptop and a Netbook what is the easiest platform for her to get started on? With a Laptop or Netbook you are going to get 2 calls a week. “Jonny, i clicked something and now my screen is blank”. “Jonny, i moves the mouse and now i don’t see it”. Instead of critiquing the new iPad you should be applauding it. For $499 you family can get a computer that does everything THEY need it to do and you won’t get 10 calls a week to fix things.
So, Apple will probably sell well in this market but they will also do well in the tech savvy early adopter market. Sure it does not do everything i wish it would but it will replace my 8.5 x 11 notepad. So lets not hate on the iPad. I think we will all be surprised on how well it does.
If todays iPad event happened six thousand years ago it might have played out like this;
And on the twenty seventh day of the first month of the two thousandth and tenth year the gods of Apple decided to bless the mortals of the earth with a bounty of media, email and photos. And the mortals rejoiced greatly looking upon the work of the Apple and seeing that it was good. And due to the personal nature of this gift, it’s texture and flatness the name iPad was bestowed upon it by the mortals. But, outside the garden were mortals who were jealous of the gods. “Why have the gods not seen fit to give us a camera or allow us to partake in the games of Flash or even output our video at 1080i?”. These mortals thought they knew more than the gods, they became insolent and hoped the righteous mortals choked on their iPads. They had forgotten about all the wonderful contributions Apple had given them to date including the modern user interface not to mention the 50.2 billion dollar track record the gods had already set.
These rebellious mortals began to bicker, plan and build altars to the gods of Microsoft, Dell and Asus. These mortal became jealous of the power Apple wielded. After many offerings and sacrifices the false gods were unable to extinguish the fire of the iPad.
All joking aside there are some interesting things to take into consideration. It seems as if most people love or hate the new iPad. Some excellent points were made today at the event. I do believe that the iPad fits a specific second screen market. For instance, if you are watching TV and want to use the internet then your smartphone is probably too small. Your laptop is too large, hot and bulky and your netbook is too small/slow. The iPad does provide a light, thin quick second screen experience. Don’t get me wrong i don’t really believe that it is a perfect device (handed down by Gods).
I would like to see;
- Wireless Syncing
- Flash Support (Fancst.com, hulu.com)
- Silverlight support (netflix.com)
- IR port (Use as universal remote)
- Larger SSD (150 Gig)
- Camera (Skype)
For a Rev 1 device in a totally new vertical you have to admit this is a good start. Remember it is not a netbook, Apple once again has sat back and watched the netbook craze compiled user feedback and positioned themselves within this new vertical.
Now for untapped goodness. Let’s just say that people outside of the Apple fanboys hate the iPad and it gains no traction with the mainstream user base. Apple has already positioned themselves with businesses. Get a iPad download the Saleforce.com app and you have a technical advantage of other salesman in your field. Even if Apple fails they win, i like those odds.
Many including myself will critique Apple at times, second guess and ask for more. No matter what we say or do we have to admit, Dang, they know how to make $$$.