2010 Apple iPad
Business, Engineering

Oh the iPad

If todays iPad event happened six thousand years ago it might have played out like this;

And on the twenty seventh day of the first month of the two thousandth and tenth year the gods of Apple decided to bless the mortals of the earth with a bounty of media, email and photos. And the mortals rejoiced greatly looking upon the work of the Apple and seeing that it was good. And due to the personal nature of this gift, it’s texture and flatness the name iPad was bestowed upon it by the mortals. But, outside the garden were mortals who were jealous of the gods. “Why have the gods not seen fit to give us a camera or allow us to partake in the games of Flash or even output our video at 1080i?”. These mortals thought they knew more than the gods, they became insolent and hoped the righteous mortals choked on their iPads. They ┬áhad forgotten about all the wonderful contributions Apple had given them to date including the modern user interface not to mention the 50.2 billion dollar track record the gods had already set.

These rebellious mortals began to bicker, plan and build altars to the gods of Microsoft, Dell and Asus. These mortal became jealous of the power Apple wielded. After many offerings and sacrifices the false gods were unable to extinguish the fire of the iPad.

2010 Apple iPad

All joking aside there are some interesting things to take into consideration. It seems as if most people love or hate the new iPad. Some excellent points were made today at the event. I do believe that the iPad fits a specific second screen market. For instance, if you are watching TV and want to use the internet then your smartphone is probably too small. Your laptop is too large, hot and bulky and your netbook is too small/slow. The iPad does provide a light, thin quick second screen experience. Don’t get me wrong i don’t really believe that it is a perfect device (handed down by Gods).

I would like to see;

  • Wireless Syncing
  • Flash Support (Fancst.com, hulu.com)
  • Silverlight support (netflix.com)
  • IR port (Use as universal remote)
  • Larger SSD (150 Gig)
  • Camera (Skype)

For a Rev 1 device in a totally new vertical you have to admit this is a good start. Remember it is not a netbook, Apple once again has sat back and watched the netbook craze compiled user feedback and positioned themselves within this new vertical.

Now for untapped goodness. Let’s just say that people outside of the Apple fanboys hate the iPad and it gains no traction with the mainstream user base. Apple has already positioned themselves with businesses. Get a iPad download the Saleforce.com app and you have a technical advantage of other salesman in your field. Even if Apple fails they win, i like those odds.

Many including myself will critique Apple at times, second guess and ask for more. No matter what we say or do we have to admit, Dang, they know how to make $$$.

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Business, Engineering, General, Product Managment

Apple iTv, is it for me?

When you look at an Apple product you realize that Apple has though, thought again an then maybe over though the product. With the iTv they have taken something that most of us already have in our home and improved upon it. On Demand content.

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We all love having On Demand content in a world of “I want this and i want it now”. Our cable and satellite providers have given us and continue to give us the largest amount of content at one time but for a price. In the world today with our busy schedules sure having 700+ channels is great but how much of that and our dollars are wasted. To combat that is the infamous “A la cart” cable, great idea, not for the cable companies though. A la cart would allow you to only purchase the channels you really want to watch, that means less money for the cable providers.

What has apple done? Now we have this iTv that without a PC you can buy/rent tv shows and movies (we don’t even need to get into youtube and flickr). So now you have basically a set top “cable” style box. Right now we can rent movies for about the same price as VOD/EOD and buy tv shows for $0.99. But, you know that Apple has something up their sleeve. Think about what apple could do with a mere software update! Let’s play “What If”!

What if Apple finds a way to get as many content rights as Hulu and they start to add some commercials to the content and charge $0.00 for Tv Shows!!! What effect could this have on the Cable industry? Instead of paying $40 – $100 a month for Tv you pay $0.00. Unless you are a Tv-holic don’t you only care about the major shows, so you might miss a Mtv reality nightmare or two but maybe this will force more production houses to supply their content via digital means.

Consumer: Wants Tv/Movies when they want them for the lowest cost.

Show Producers: Wants the most amount of advertising dollars for the show.

So, What could iTv Be?

  • Free Tv Shows (saved indefinitely – ads updated)
  • Movies bought and rented
  • Flickr, Youtube, Trailers, Video Phone???

If Apples wants to they are gaining the ability to rock the cable world as we know it. They have gained the trust of the mass consumer electronic market and are gaining market share at a record pace. Will they do it? Are they already working on it? Call me a Apple prophet if you will but only time will tell.

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